Monday, March 14, 2011

The Most Awesome Self Defense Phone App in the Universe.

Phone apps for martial arts and self defense are lame. As usual they over sell and under deliver. They're either some useless, outdated manual, warmed over MMA sport or out dated, martial arts demonstration techniques that really don't give you any real idea of how or why they would work.

So instead of just bitching about it, I decided, along with my good friend and evil genius Matt McKernan from Mosaic Website, to put up or shut up. We took our money, time and brilliance and developed the most awesome self defense app in the universe. Which to tell you the truth, isn't that hard since all of them are so piss poor, I can't make it through a single one of them.

In order to build the most awesome app in the universe we took 11 tactics from the Self Defense Training System and showed you exactly how to apply them to real life situations. We give you the precise instruction and then show you how it would play out in the field. But that's not all...

We took it a step further and demonstrated exactly what NOT to do. Each scenario begins with an attack where the good guy tries to use some popular self defense method to survive and well, the bad guy reacts how bad guys do...ruthlessly and viciously (and we really show you in full graphic detail, stage blood and all). Oh, I should mention, that like the Self Defense Training System this app is for ages 18 and older...sorry, no kiddies.

This is how the app breaks down. Each scenario is three parts. The first part is the situation where the good guy tries some lame martial arts movie technique and gets wasted. The next part is a small instructional section from The Self Defense Training System. Finally the third part is how the Self Defense Training System solution is applied to the scenario where the good guy (or girl) pummels the bad guy into quivering mess.

Scenario 1 "Elevator Jacked"
The good guy gets on the elevator minding his own business when a scumbag gets on the elevator and asks him for some money for the bus. Good guy politely says "No" and the bad guy jacks him up and slams him against the wall. While the good guy tries a wrist release, the bad guy headbutts him, pummels him to the ground and goes through his pockets anyway.
We then go to Module 4 of the SDTS and the good guy discovers how to turn the elevator into a chamber of horrors for the bad guy.

Scenario 2 "You're Fired!"
This scene the boss has to let one of his driver's go. The driver threatens him and the good guys says, "You're not worth it" and starts to walk away when the now unemployed driver decides he's gong to do something about it. He slaps a rear naked choke on his former boss and chokes him out in spite of his boss's attempt to perform a wrist release. The scene ends with the boss getting kicked while he lies passed out on the ground.
Next we go to the SDTS solution from Module 4 where our hero discovers a sue fire method to turn a potentially fatal attack from the behind into sudden victory.

Scenario 3 "Fight in the Foyer"
We open with a business man waiting for the elevator when out of nowhere another guy enters raging about how he was just cut off and proceeds to push the business man around. They scuffle and the bad guy get's our hero in a head lock proceeds to pummel him until he eventually slams his head into the wall.
Then we show you the SDTS solution from Module 4 where the business man learns to react swiftly and accurately to save the day (and his own skin).


Scenario 4 "Stalker Hell"
A woman is getting into her car in a parking garage when a man comes up to her and asks her for directions. Sensing a problem she says she doesn't know. The man is insistent and desperate, he grabs her wrist and starts to pull her demanding help. She attempts a wrist release but gets punched in the head and face until she is incapable of defending herself.
We then go to Module 5 from the SDTS for her solution where our would be victim discovers how to react and escaping to safety with the SDTS.

Scenario 5 "Escape from the Parking Garage"
In this scene the woman is trying to get in her car again (I know you think she would park some place else) and she's approached by a man asking her for the time. She says politely that she doesn't have it when suddenly he's on top of her trying to grab her hand to prevent her from getting into her car. She performs a wrist release when from out of nowhere another attacker comes from behind and bear hugs her. Trapped and scared she tries to fight but it's far too late. The first attacker knocks her out with a right cross and she's left to the mercy of her attackers.

Then we go to Module 5 from the SDTS where she learns how to treat every situation as a multiple attacker scenario. She learns to keep attackers off of her, maintain her mobility and escape to safety.

Scenario 6 "Crack Head Trouble"
The scene is set in a high end office building where security is called to remove someone loitering outside of an office entrance. The guy has been harassing people going in and out of the building all morning. Security arrives on scene to escort the man from the premises. The man resists and security tries an academy wrist lock, come along. The crack head instantly becomes combative, punching the security officer in the head repeatedly until he's out cold.
Next we cut to Module 10 of the STDS where the security guard is taught the "shin kick set up to a hockey take down".


Scenario 7 "Car Jacking Gone Wrong"
In the parking garage a man is slammed up against his car and a gun is jammed in his back demanding his keys. The man, fearing that his attacker is going to kill him, tries a gun disarm and grabs the weapon. While they wrestle over the gun, the bad guy hammers the good guy in the head with punches until he can pull the gun away and delver 3 shots to the good guy's mid section.


We then go to SDTS Module 8 for our tactical solution where the good guy discovers how to clear the weapon, attack the man and end the fight in seconds.

Scenario 8 "Economic Down Turn"
A struggling company is trying to make ends meet when an employee storms into the office and demands payment. His employer asks him to be a little patient. The employee becomes belligerent and starts pushing his boss. His boss retaliates by shoving the employee against the wall. Thinking the fight is over, the boss backs off. Next, the frustrated employee decides to take it up a notch and pull a knife. He attacks and his boss grabs the weapon hand. This doesn't stop the attack when the employee turned killer begins to rain punches down on his boss. The boss can no longer hold onto the weapon and gets stabbed to death.

Cut to SDTS Module 8
where the boss is taught the "Lion Tamer Chair" and uses it to crush his attacker into submission.

Scenario 9 "Stairway to Hell"
A woman is going down her office stairwell to avoid the slow elevator. Coming up the opposite direction is a man she thought she saw in the parking garage earlier that morning. They pass on the landing when she is taken by surprise, jacked up against the wall and a knife is across her throat. He demands her to be quiet. Sensing the worst, she grabs the knife hand and attempts to do the self defense she learned in karate class. The man resists and punches her in the head. Not wanting any witnesses, her throat is cut, she is stabbed repeatedly, robbed and left for dead.

Cut to SDTS Module 8 where the woman is trained how to clear the weapon and attack the man in one swift, accurate and devastating motion. She learns how to hit and keep attacking the enemy until he is no longer a threat.

Scenario 10 "Bus Stop Stomping"
A working man is minding his business waiting for the bus when a local junkie approaches him and asks him for some change. When the man says NO, things quickly escalate as the the junkie invades his space. The man raises his umbrella to retaliate but the junkie attacks, knocking the man unconscious and then rolls him, emptying his pockets.


Next we go to SDTS Module 9 where the man is taught how to turn his umbrella into a deadly weapon.

Scenario 11 "The Great Rape Escape"
It was the couple's third date and even though she liked him, she still wasn't sure. They talked about sex, but she still wasn't ready. On the other hand, he was more than ready. Third date and it was time to get a little return on his investment. In his mind, it was a DONE DEAL. That night after dinner they went back to her place and began to get intimate. He went for it and she said "NO", he told her, she promised and became forceful, he wasn't taking NO for an answer. She struggled and even managed to get him into an armbar she learned in Brazilian Jujitsu, but it wasn't enough. He still managed to punch her and crush her with his weight until she was too injured, too weak and to tired to fight back.

Shift to SDTS Module 3 where our heroine learns how to fight on the ground by attacking his most vulnerable targets with her strongest weapons. Never again will she become a victim. Next time, she walks away.

Like the Self Defense Training System, this app is not for the squeamish. We depict everything in graphic detail. We don't candy coat it or use euphemisms to make you feel all PC and fuzzy. Violence is messy, bloody and raw.

I can't wait until this thing huts the market and scares the hell out of everybody.

There's only one way to train...honestly.

Train Honestly,
Damian Ross, CEO The Self Defense Company

www.selfdefensecompany.com Corporate Center
www.theselfdefenseco.com World's Most Lethal Self Defense
www.legaluseofforce.com Police Combatives Training
www.familysafeprogram.com Keep Your Family Safe
www.teachselfdefense.com Turn Your Passion into Profits
www.60minuteselfdefense.com Self Defense for Everyone
www.myselfdefenseresource.com Free Resource Material
FREE Training Forum http://theselfdefenseco.madmooseforum.com/

10 comments:

Greg said...

I love your Posts, your Premise, and your Products, but your Proofreading skills really need tightening up. Too many grammar, spelling, and punctuation errors make a first-class company/product look very unprofessional. Great presentations are laughed at because of small mistakes left undetected. The details are important! Otherwise Great Job!
Greg

Anonymous said...

Any idea on a timeline?

Damian Ross said...

About 2 weeks for both iphone and droid.

Unknown said...

Can't wait..sounds awesome!

Unknown said...

Can't wait..sounds AWESOME!

Jared said...

Will this app work for iTouch?

Damian Ross said...

Yes, it will be in apple and google format so all the itouch, iphone, ipads...all the i's will have it.

Jared said...

Awesome! Cheers Damian. By the way, going off the subject here, would be great if you came to UK for some seminars!

Anonymous said...

Is it called a self defense training system app? If so, i cant dind it on the droid market. I have the modules but im still really excited for the app.

Damian Ross said...

Not released yet, I'm just looking at the raw footage now and it kicks ass. We're doing voice over, music and final edits next week. The framework for the app is already built. The week after will be the integration of the vids into the app.So it looks like May.