VIDEO- The Ugly Red Dummy, Damian Ross, The Self Defense Company

The full scope of my vision for The Self Defense Training System was to offer SDTS LEGION members the option of getting a complete training system. A one stop shop, turn key program. But the problem was an obvious one, I need a dummy.

I've spent decades to trying to find the ultimate training dummy. I have built and modified at least a dozen over the years. Some worked OK, others, well, let's say they blend with the bodies in the landfill (hey, it's Jersey). The thought of manufacturing one myself occurred to me. The perfect dummy would be stand alone, with leg targets and have arms that would move to simulate different offensive positions. Finally, I would like it to be taken off the stand so it could be thrown or used for ground fighting.

Unfortunately, the cost to tool up for production is in the hundreds of thousands. Then add material, labor, shipping...let's put it this way, at the end of the day we would have to charge $2,000 for the dummy. And while I will probably receive 1,000 emails telling me to do it, when it comes time to plunk down $2000 all you would hear are crickets and I will be a guy with a warehouse filled with these things. I just had a vision of me going insane and dressing up the dummies like party guests and...wow, where was I? Ahem, moving forward, I opted to focus on the training and leave the equipment manufacturing up to the people who do it best.

That was until my friend Jack over at Street Glow (they're the guys who started sticking neon lights under everything in the 90's) told me he had a manufacturer in China who had some interesting products. While I'm not a huge fan of importing, the product is compelling. Compelling enough I think you should take a look at it.

Introducing The Ugly Red Dummy. What first attracted me to him was the fact that he has legs and a crotch target (sure who doesn't get attracted to those?). Compared to the rest of the stand alone dummy market, this puts our boy light years ahead and it opens up a whole new level to training for the SDTS LEGION. You can work combinations from The Self Defense Training System without having the compromise your leg and crotch attacks.

But he's still not perfect. He's a little more expensive than I would like him to be. Right now as he sits I would have to charge $497 for him and that's not bad considering he is made extremely well. He is seriously heavy duty and weighs in at about 80 pounds!

Over the next few weeks we are going to beat, twist and abuse the Ugly Red Dummy like he was stolen. Then, you make the call. I will pre-sell a handful of these things and start bringing them in but not until you see the good, the bad and The Ugly Red Dummy.

Train Smarter, Not Harder,
Damian Ross, CEO The Self Defense Company










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