Wednesday, July 27, 2011

Behind The Most Awesome Martial Arts and Self Defense App in the World

Find iFightBack on AppStoreHQ.
Apps at AppStoreHQ

The iFightBack app from the Self Defense Company is finally out for itunes, putting a the lethal knowledge of the SDTS in the hands of a whole new generation. This is our first app and it wasn't without it's bugs. Now I understand why you get so many updates for apps. There are so many moving parts with software development, that when you change one thing, it throws something else out of whack.

Well it's finally here and it kicks ass.


The concept was simple: showcase the Self Defense Training System (SDTS) in real scenarios and compare it to what is typically taught as self defense. Then provide the instruction to illustrate how the SDTS trains you to prepare for real world conditions.

We didn't even officially launch the app and it was reviewed by GIZMODO. and they liked it, they really liked it. Of course there are some knuckleheads who thought the intention was to watch the app while you're being attacked...seriously, I don't know how these people manage to walk and talk at the same time. But the reviewer gave an honest assessment and understood what we were doing.

All roads lead to training. The app is first of all great entertainment and it includes instruction but it is just a small snippet of what it really takes to be prepared for those situations. That's what the SDTS is for.

It should be noted that it is rated R. It is violent and we use some pretty rough language. There are some scenes that make Good Fellas look like a Disney flick. So DO NOT play for the kiddies. We have a 17 and older warning on there and for good reason. The scenes are brutal and the language is rough.

Making the app was a blast. I first have to thank my wife for allowing me to stab and rape her. Pete for letting me stab, choke, punch and drive his head into a wall. No, I didn't get to rape Pete, but I know by the look in his eyes, he wanted me to. Finally Matt and his team from Mosiac Interactive. Matt is my partner on this joint venture and provided the technical and creative expertise to make my vision a reality.

Please enjoy the app for what it is, a glimpse into the real world tactics of The Self Defense Training System. I hope that you never have to use these methods, but if you do, I want you to be ready, really ready.

Train Honestly,
Damian Ross, CEO The Self Defense Company


Damian Ross is CEO of the Self Defense Company and developer of The Self Defense Training System, the most lethal and effective self defense system in the world, The Guardian Defensive Tactics Police Combatives Program, 60 minute Self Defense and the Family Safe Program. Mr. Ross also founded the Self Defense Instructor Program that helps people develop their self defense careers from the ground up. Mr. Ross is originally from Ridgewood, NJ where he was a High School Hall of Fame Athlete in football and wrestling as well as a varsity wrestling coach. He then went on to Lehigh University where he was a varsity wrestler and football player. Mr. Ross has 3 black belts, 4th Degree in Tekkenryu Jujutsu, 2nd Degree in Judo, 2nd Degree in Tae Kwon Do. In addition to his martial arts experience, Mr; Ross spent 8 years in the professional security and personal protection business. He is internationally recognized as one of the foremost authorities in reality based self defense.

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